Google AdWords Users Twitition For Change

A paid search marketer who relies on Google AdWords has initiated a petition on Twitter in an effort to bring back a pay-per click (PPC) tool into the main interface that the Mountain View, Calif. search engine made difficult to find.

Google changed the name and function of a tab in the AdWords user interface, so now it takes a few more clicks to get to the Tools page. The petition asks Google to make it faster and easier to jump to the Tools page. It might seem like a trivial pursuit, but PPC marketers say every click counts, as they try to quickly optimize campaigns.

Amelia Dawson, paid search manager at Leapfrogg Digital Marketing, initiated the petition after speaking with fellow PPC marketers who also "hate" the idea that Google moved the Tools menu -- calling it a major inconvenience. "After the new interface launched, I hoped the 'Opportunities' tab in AdWords would become a temporary addition, but the Tools tab never came back," she explains.

Online Marketing Trends For 2010

As savvy marketers look to meet the needs of an increasingly mobile and social customer, the marketers that will be successful are those that adapt their strategies to align with shifting online trends. The adoption of new online marketing techniques will also be paramount to keeping a competitive edge and ensuring ROI. At Lyris, we have identified five trends likely to impact online marketing ROI in 2010.

Building Social Bookmarking Networks 101

Social Bookmarking sites aren’t a huge mystery.  If you think there’s some “special formula” to the Digg and Reddit algorithms, for the most part: you’d be wrong.  Sure, there’s an algorithm at work there, but before you make that attempt at the front page, you need to work on the 2 major pieces necessary for success: great content, and a network of users to help promote it.

The need for great content is self explanatory, and if you still need help with yours, there’s plenty of articles on the topic.  But why is having a network so important?  If you’re one of those people that thinks Digg power users hit the front page so often because their submissions “count” for more than others’, again: you’d be wrong.  That success is based on a loyal following of literally thousands of users that follow their submissions and vote them up with and without being asked to.

Building a network goes far beyond finding and adding users to your friends list.  You need to participate in a variety of ways that both gets your account noticed and shows you’re willing to reciprocate by voting for, spreading, and commenting on others user’s submissions.  And believe me, it’s a lot of hard work that you need to keep up on.
Below is a basic guideline of some dos and don’ts roughly based on the regular habits of power users:

Great Search Marketing Reading I HAD To Share

Those of you who follow my writing know that I’m a bookworm. And just as I’m frequently lending books to friends (or thrusting them at their faces while ordering them to “read this,” as the case may be) I like to share great posts, resources and other items I find around the blogosphere.

Real quickly before I get into that, I’d just like to mention I’m giving away a copy of The Knack. It’s an excellent business book by Bo Burlingham and Norm Brodsky, who write for Inc magazine, and should be required reading for all the entrepreneurs, consultants and others in the web business.

Local Search Marketing - Top Local Search Engine Results Mean Business

Having a website is NOT the same thing as Internet Marketing. Most of the businesses online understand the fundamental value of internet marketing but few have gone to the trouble of really optimizing their positions in the search engines; mostly, because its still a mystery to most business owners.

How many times do you scratch your head and say "Why in the heck is that guy number one?!" It's frustrating, confusing and quite obviously if there was any justice in the world, your site would be ahead of his. But it isn't. And what have you done to fix that?